In February 2024, a new price record was set at an auction in Doha: a young saker falcon with impeccable pedigree and victories in hunting competitions went under the hammer for $120,000. The buyer was a member of the UAE royal family. Why are the prices like this? Genetics: The bird comes from a lineage of speed hunting champions. Preparation: 2 years of intensive training with video confirmation of success. Status: Falconry is a symbol of prestige in Arab countries. The trend: The demand for "elite" birds with documented skills has increased by 40% over the past year. How does this relate to SOKOLWEBSITE: We have introduced a system of "Verified Champions" — lots with full dossiers.: Family tree (3 generations). Video training reports.